On this episode of It Doesn’t Happen Overnight, I sit down with Evan Floersch (@evanflarsh) who is the founder of STEAK Life (@steaklife) - a progressive men’s lifestyle brand with a mission to redefine masculinity and what it means to be a man in today’s world. On this episode, Evan takes me through how starting STEAK Life filled a gap he saw in men’s content, the various ways his team provides value to their audience while striving for their own internal goals, and the necessity of self-belief on the journey to achieving your dreams. So sit back, relax, and let’s fire up the grill.

IDHO is apart of a larger media channel: Toni on Tap! Follow @TonionTap on YouTube, Instagram, and Twitter to watch the full video of this episode.